Hervey Bay – Cycle City
Hervey Bay has many attributes that make it an ideal city for cycling. It has flat topography, good climate, and a stunning coastline with views to Fraser Island. Residents cycle to school, work or the shops, and clubs cater for recreational and sport cyclists. Major cycling infrastructure includes the foreshore path and the Links Corridor and there are many interconnecting streets with low traffic volumes conducive to on-street cycling.
Cycling is not just a commuter and recreational activity engaged in by locals, it is a growing and important niche tourism market with economic, social and environmental benefits available to those cities, towns and regions that choose to engage. Cycling is listed as one of the top things to do in Hervey Bay on a number of high profile tourism websites such as RACQ, Lonely Planet, and Tourism Fraser Coast.
We have an opportunity to market Hervey Bay and the Fraser Coast for cycle tourism, develop industry capability to serve that market, and consequently enhance the Fraser Coast’s capability as a sustainable tourism destination. Taking advantage of the cycling tourism opportunity requires a three-pronged approach; integrating cycle tourism into marketing programs, encouraging industry participation, and developing cycling tourism information. Much of the implementation work can be undertaken quickly and at low cost.
A more comprehensive analysis of the way forward is included in the report Fraser Coast – Is it ideal for Cycle Tourism. Recommendations within the report include:
- Define and promote cycle routes;
- Identify and promote cycle friendly attractions e.g. cafes and galleries;
- Provide and promote cycle friendly public transport;
- Encourage the establishment of cycling support businesses e.g. cycle tour and bike hire;
- Provide secure bike parking facilities with accommodation, and at cafes and shops; and
- Make all of this information readily available on tourism websites.